Staying Organic Is Spice Of Life For Watkins
Often times, consumers may question what exactly is organic and how does it differ from natural? When referring to natural, or all natural, generally the product does not contain artificial or synthetic material and has sustained very minimal processing. Organic on the other hand signifies the way a product is actually grown and processed.
Organically grown products are farmed using only natural processing methods, free from pesticides, herbicides and chemical fertilizers. For a product to be labeled organic, it must pass a certification process, with national standards set forth by The United States Department of Agriculture (USDA). Whether domestic or international, individual farms and manufacturing facilities are supervised by USDA agencies that carefully scrutinize each step before passing certification.
Trends in America today show the consumer’s demand for natural and organic products is on the rise. According to the Organic Trade Association, sales in the organic category will increase 18 percent annually through 2008. Mainstream supermarkets are expanding their natural and organic selections to include fruits, vegetables, meat, and poultry to accommodate this growing need.
It is clear consumers are looking for ways to introduce more natural, healthy and organic products into their lifestyles. Consumers take more time to educate themselves on what they put into their bodies. And as many are now looking to add organic foods to their daily meals, often times they find organics to be costlier than traditional foods. Watkins offers a full line of spices at every day prices. Giving the consumer the comfort of adding organics to their diet, without denting their pocket book.
Watkins organic spices do not contain fillers like sugar, synthetic anti-caking agents, artificial colors, flavors or preservatives that may be found in conventional spices. The line of USDA Certified 100% Organic Spices includes: black pepper, nutmeg, chili powder, cumin, paprika, oregano, ginger, dry mustard, cinnamon, garlic powder, onion powder, thyme, basil, rosemary, curry powder, sage, ground cloves, parsley, and dill along with beef seasoning blend and chicken seasoning blend. Each spice is packaged in colorful, premium Watkins trademark gold medal tins both functional and decorative.
Founded in 1868, America’s original natural products company has been the pioneer in spices and extracts for over 100 years. To this day, Watkins adheres strictly to the same quality standards pioneered by its founder, J.R. Watkins, generations ago. Buying only the highest grades of herbs and spices possible around the world, Watkins gives the consumer the option of natural and organic, without compromising flavor.
Also Watkins will expand the line of all-natural spices with its signature 2 oz. gold medal tins to protect from light and preserve natural oils and freshness. The line expansion includes: 
