Organic. Natural. What’s the Difference?

Why Care? And, Why Watkins?

When referring to products as natural or all-natural, generally the product does not contain artificial or synthetic material and has sustained very minimal processing. Organic on the other hand signifies the way a product is actually grown and processed.

Organically grown products are farmed using only natural processing methods, free from pesticides, herbicides and chemical fertilizers. For a product to be labeled organic, it must pass a certification process, with national standards set forth by The United States Department of Agriculture (USDA). Whether domestic or international, individual farms and manufacturing facilities are supervised by USDA agencies that carefully scrutinize each step before passing certification.

Trends in America today show the consumer’s demand for natural and organic products is on the rise. According to the Organic Trade Association, sales in the organic category will increase 18 percent annually through 2008. Mainstream supermarkets are expanding their natural and organic selections to include fruits, vegetables, meat, and poultry to accommodate this growing need.

It is clear consumers are looking for ways to introduce more natural, healthy and organic products into their lifestyles. Consumers take more time to educate themselves on what they put into or on their bodies.

And as many are now looking to add organic foods to their daily meals, often times they find organics to be costlier than traditional foods. Watkins offers a full line of spices at every day prices to add to that effort. Giving the consumer the comfort of adding organics to their diet, without denting their pocket book.

But gourmet pantry items are just one aspect. Household products are one of the largest contributors of health problems in homes. Cleaners containing ammonia, chlorine and other chemical ingredients have been known to cause respiratory irritation. In North America, one in three people suffer from allergies, asthma, sinusitis or bronchitis (US National Center for Health Statistics).

Today, the new J.R. Watkins Natural Cleaning Products feature non-toxic plant-based formulas that are both biodegradable and phosphate free. These ultra concentrated cleaners are naturally derived so they are easy on the environment, your home and your loved ones. Here’s our brand commitment:

• Ammonia Free
• Animal Ingredient Free
• Boron Free
• Butyl/Ethyl Free
• Chlorine Free
• Diethylene Ether Free
• Dye Free
• Formaldehyde Free
• Isopropanol Free
• Kerosene Free

• Benzene Free
• Biodegradable
• Mineral Spirit Free
• Non-toxic
• Petrochemical Free
• Phosphate Free
• Phosphoric Acid Free
• Propylene Glycol Free
• SLS Free
• Sulfuric Acid Free

Similarly, Watkins is dedicated to providing personal care that is truly natural. Watkins’ formulas are 95% natural and above, with many at 99% natural and higher. Using renewable, plentiful ingredients from mother earth, we offer a luxurious line of personal care for every day use, free of synthetic or irritating chemicals. And as always, our products are never tested on animals.

In the new J.R. Watkins Natural Apothecary line, consumers can count on products that are:

• 95% natural and above
• Sodium Lauryl Sulfate free
• Sodium Laureth Sulfate free
• Paraben free
• Phthalate free
• Mineral Oil, Petrolatum free
• Dye free

What products and ingredients touch consumers’ skin is important. See what other ingredients are not found in J.R. Watkins Natural Apothecary line.

The same environmentally-safe and good-for-you philosphies apply with the home remedy line. During a time when there are record numbers of over-the-counter medical prescriptions, Watkins liniment, salves, burn cream, camphor ointment and more become must-haves in every home medicine cabinet. Consumers feel good about the Watkins home remedies because they are more than just effective, they’re natural and safe.